The city council of Málaga has the challenge to create a new identity for the city of Málaga and go with a concept beyond tourism, positioning Málaga as the best place to live.
The campaign has a comic tone that borders on the ironic, seeking to attract and stand out through the daring. It is based on finding all those signs that show that Malaga is your destination. We play with showing the city from its symbology, present throughout the world.
So how could we make all the people feel like they belong to a city?
So how could we make all the people feel like they belong to a city?
'Aunque no lo sepas, tú naciste en Málaga'
'Aunque no lo sepas, tú naciste en Málaga'
Whether you are from Tokyo, Madrid or the USA…
Whether you are from Tokyo, Madrid or the USA…
Renace en Málaga Renace en Málaga
