Hellmann's is the world's number 1 mayonnaise. However, it wants to raise the bar, differentiate itself from imitators and make superiority inevitable. It wants to be the G.O.A.T. of food lovers,
How can Hellmann's resonate with young people and prove again that it's number 1?
How can Hellmann's resonate with young people and prove again that it's number 1?
