Christmas is a season of togetherness, but for some it reveals deep loneliness.
Young adults studying abroad and seniors living alone often face the holidays in isolation due to distance or loss
Partnering with volunteer organizations in popular Erasmus destinations, we gave lonely seniors the opportunity to become Airbnb hosts and open their doors to welcome international students for a new experience.
We also strategically placed out-of-home ads on busy streets renowned for their Christmas activities.
How could AIRBNB create meaningful connections between these two generations?
How could AIRBNB create meaningful connections between these two generations?
We launched a series of experiences on the Airbnb website, offering users the opportunity to book a shared Christmas dinner.
We launched a series of experiences on the Airbnb website, offering users the opportunity to book a shared Christmas dinner.
Christmas Bonds Christmas Bonds
Christmas Bonds Christmas Bonds
